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Videos

Your computer will use you

In this talk David will guide you through the tortuous mind of the terrorist know as The Unabomber as an entry point to the construction of cognitive model for the impact of technological evolution in human society and what role you may play in it.

Catalogue: Global Qualitative 2017: Back to the future
Author: David Carvalhão
January 11, 2017
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Citation

Carvalhão, D. (2017a, January 11). Your computer will use you. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/your-computer-will-use-you


Videos

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment
Author: Ángel Cuevas Rumín
June 15, 2016
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Citation

Cuevas Rumín, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising


Videos

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW
Authors: Kelsey Finnegan, Will Goodhand
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Finnegan and Goodhand (2016a, June 15). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe


Videos

Social marketing campaigns, inequality and materialism

This research is expected to provide valid and reliable constructions and methods regarding the factors behind the intention to participate in social marketing campaigns. The presentation also hopes to explain the impact towards the perceived images...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
June 15, 2016
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Citation

Murty and Tjahjono (2016a, June 15). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism


Videos

Information gaps

In working with UNICEF in Somalia and Sudan, we are often faced with questions of how. How do we go about informing our programming? How do we identify those most in need? How do we measure the effectiveness of our humanitarian assistance...

Catalogue: Congress 2016: #WOW
Authors: Erin Satterlee, Natalie Forcier
Company: Forcier Consulting
June 15, 2016
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Citation

Satterlee and Forcier (2016a, June 15). Information gaps. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-gaps


Videos

ESOMAR Foundation

Fast presentation of the ESOMAR Foundation from ESOMAR Council Member and Representative of the Supervisory Board of the ESOMAR Foundation.

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pieter-Paul Verheggen
June 15, 2016
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Citation

Verheggen , P. (2016a, June 15). ESOMAR Foundation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-foundation-8730


Videos

Kicking refugees was just the beginning: The European refugee crisis

2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...

Catalogue: Congress 2016: #WOW
Authors: Balazs Denes, Daniel Fazekas
June 15, 2016
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Citation

Denes and Fazekas (2016a, June 15). Kicking refugees was just the beginning: The European refugee crisis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kicking-refugees-was-just-the-beginning-the-european-refugee-crisis


Videos

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW
Authors: Luke Sehmer, Melanie Courtright
June 15, 2016
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Citation

Sehmer and Courtright (2016a, June 15). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies-8700


Videos

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
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Citation

Phan Quang, T. (2016a, June 15). One is greater than one million. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million